Different platforms
Western channels alone leave gaps. Chinese audiences use their own digital ecosystem.
CHINESE MARKETING FOR FOREIGN BUSINESSES
Your business.
Understood in China.
You have something worth offering. Let’s help the right customers discover it, understand it and take the next step—with a practical marketing plan for your China business.
GET DISCOVEREDMake the next click count.
01 / UNDERSTAND THE MARKET
Why are Chinese audiences difficult to reach?
Different context
Language, culture and local expectations shape whether a message connects.
Different requirements
Account eligibility, content rules and technical requirements need local attention.
Start with the customer’s next step.
Before planning a campaign, decide what you want someone to do: ask for a quotation, book a meeting, visit your location or explore a product. Then make sure your content, contact details and response process support that action.
A useful first campaign answers three questions clearly: who is this for, what problem does it solve, and how can the customer contact you?
02 / WHY CHOOSE OUR MARKETING TEAM?
Local understanding.
Clear communication.
Our approach draws on TheChineseMarketing team’s China-based creative capability and international client support.
Native Chinese expertise
Hangzhou creatives bring local context to your content.
A clear point of contact
Account management helps connect your brief with execution.
Specialists working together
Strategy, search, creators, copywriting and analysis support the campaign.
Team and expanded service information adapted from TheChineseMarketing.com.
For your project, we agree the audience, deliverables, approval process and reporting schedule before starting. You should know what is being created, what needs your input and what the next report will help you decide.
03 / SERVICES FOR YOUR CHINA BUSINESS
Build the presence you need.
Choose individual services or combine them into a launch plan. The three new-business essentials below provide simple starting points for founders setting up in China.
01
PLATFORM MARKETING
WeChat / Weixin
Official accounts, publishing and campaigns.
Discuss this service ↗02
PLATFORM MARKETING
Xiaohongshu / RED
Account setup and content management.
Discuss this service ↗03
PLATFORM MARKETING
Brand accounts, content and campaigns.
Discuss this service ↗04
PLATFORM MARKETING
Douyin
Account setup and short-video campaigns.
Discuss this service ↗05
SEARCH
Baidu SEO & SEM
Organic search and paid-search support.
Discuss this service ↗06
WEB & CONTENT
Chinese Websites & Mini-sites
Localized websites and landing pages.
Discuss this service ↗07
WEB & CONTENT
Chinese Content & Translation
Copywriting, Mandarin voiceovers and cultural adaptation.
Discuss this service ↗08
BRAND
Basic Brand Creation
A clear local brand presentation.
Discuss this service ↗09
DIGITAL DEVELOPMENT
WeChat Mini-programs
Custom experiences for enquiries and sales.
Discuss this service ↗10
CREATOR MARKETING
KOL & Influencer Collaboration
Creator selection, outreach and coordination.
Discuss this service ↗11
MARKET ENTRY
E-commerce Entry Consulting
Tmall Global, JD Worldwide and WeChat routes.
Discuss this service ↗12
LAUNCH SUPPORT
Marketing Compliance Support
Advertising review and ICP guidance.
Discuss this service ↗13
GROWTH
Lead Generation & Conversion
Plan how interest becomes enquiries.
Discuss this service ↗14
NEW BUSINESS ESSENTIAL
China Launch Starter Kit
Bring your Chinese company introduction, service list, contact details and branded QR code into one consistent set of launch materials.
Discuss this service ↗15
NEW BUSINESS ESSENTIAL
Chinese Sales Materials
Give your team a concise company profile, product sheet or presentation they can use in meetings and send to prospective customers.
Discuss this service ↗16
NEW BUSINESS ESSENTIAL
Enquiry Response Kit
Prepare a practical Chinese FAQ and response templates for common enquiries, so your team can follow up consistently.
Discuss this service ↗Specialist development, filming, advertising spend, platform charges, creator fees and compliance work are scoped separately unless expressly included. Verification, platform admission and regulatory approvals depend on eligibility. We confirm the appropriate filing or licensing route for a website before launch; no approvals or sales outcomes are guaranteed.
04 / YOUR ONGOING SOCIAL PRESENCE
Three plans. A clear monthly rhythm.
Start with one platform or build a coordinated presence across several. These plans follow our homepage packages; additional services can be quoted alongside them.
PLAN 1
Establish your presence
8posts / month
WeChat or Xiaohongshu
- 1 platform: setup and verification support
- Creative and copywriting by our Hangzhou team
- Monthly performance report
- Chat support
Request an RMB quotation
Discuss Plan 1 ↗PLAN 2
Build momentum
20posts / month
WeChat + Xiaohongshu
- 2 platforms: setup and verification support
- Creative and copywriting by our Hangzhou team
- Monthly performance report and strategy session
- Chat support
Request an RMB quotation
Discuss Plan 2 ↗PLAN 3
Grow your reach
40posts / month
WeChat + Xiaohongshu + Weibo
- 3 platforms: setup and verification support
- Creative and copywriting by our Hangzhou team
- Up to 2 KOL outreach activities per month; actual KOL fees excluded
- Bi-weekly performance reporting and strategy discussion
- Chat support and on-demand voice / online meetings
Request an RMB quotation
Discuss Plan 3 ↗Post volumes are monthly package totals across the selected platforms. Setup and verification depend on platform eligibility and approval. Actual KOL fees are excluded. Your proposal confirms formats, scope, turnaround, account responsibilities, reporting and any additional charges.
05 / FROM BRIEF TO LAUNCH
A practical process, from day one.
- Tell us about the business. Share your offer, target customers, city, existing materials and priorities.
- Agree a focused scope. Choose the relevant services and channels, then confirm the quotation, deliverables and launch schedule.
- Prepare and review. Supply your business documents and brand assets. Review the proposed content and customer contact journey.
- Launch and learn. Publish the agreed work, review results and use the reporting discussions to decide what to improve next.
Not sure where to begin? Send your existing website or a short company introduction. We can discuss a sensible starting scope rather than asking you to choose every service at once.
CLIENT TESTIMONIALS
Good work deserves a real story.
We are preparing this section with approved feedback from our Chinese marketing clients.
Verified client stories will appear here. Ask our team about examples relevant to your business and proposed scope.
MAKE YOUR FIRST IMPRESSION COUNT
Let’s introduce your business to China.
Tell us what you sell, who you want to reach and what a successful first campaign would achieve.
BUILD THE BUSINESS BEHIND THE BRAND
Your other services, connected.
01
Read our marketing FAQs ↗Company Setup
Explore company registration and banking packages.
View setup packages ↗02Visa & Work Permit
Plan your work and accompanying family applications.
Explore visa support ↗03Accounting & Tax Filing
Keep your finances and ongoing compliance organised.
View accounting plans ↗04Virtual & Serviced Offices
Find the right address or workspace for your company.
Explore six locations ↗